#HoeGaatHetEchtMetJe

What do ‘social distancing’ and ‘the 6 feet society’ mean for a profession and inhabitants of Amsterdam? What expertise, tips, skills or knowledge to deal with this crisis would you like to share with the city and society at large? 

In the coming weeks we are gathering stories and statements based on a variety of expertises and experiences before, during and hopefully after Covid-19. The stories will be gathered and captured in powerful and poetic quotes, which will be designed and printed on an A1 and A0 billboard campaign throughout the city of Amsterdam for 6 months.

The voices will become part of a very varied chorus, in which each of us will be heard in their own unique way. We will use public space as our canvas, clear and on target. Across the distances we have been taught to keep, in the belief that our words will be heard by those who needed to hear. In the freedom to represent ourselves, as a demand for social justice, an act of self care and respect to the self and others.

Initiators ~ Merel Noorlander and Arthur Kneepkens

The artists and communities involved are: Luan Buleshkaj and Fouad Lakbir – residents of West and Nieuw-West; in collaboration with the Gouden Mannen (and many other partners);

Janine Toussaint, Diane Elshout and Noud Verhave of Moving Arts Project – visitors and residents of the Krugerplein in Amsterdam Oost;

Claartje Chajes – elderly people from Noord, in collaboration with Cordaan;

Nina Karim van Oort – Heesterveld community; the community around the market on the Anton de Komplein; Hart voor de K-buurt, in Amsterdam Zuid-Oost.

Eva Gonggrijp – teenagers at various secondary schools in Amsterdam;

Rachel Rumai Diaz – female artists, poets and storytellers in Amsterdam;

Graphic Design ~ Yuri Veerman

Assitant and PR Social Media ~ Jovana Stulic

With kind financial support by Prins Bernhard Cultuurfonds, Gemeente Amsterdam West, Fonds voor Noord, Amsterdam Fonds voor de Kunsten | sponsored by Cordaan, Centercom, DWC print.

Partners of #HoeGaatHetEchtMetJe: Amsterdam Museum, Amsterdams Fonds voor de Kunst (AFK), Centercom, Cordaan, DeGasten, DWCprint, Fonds voor Noord, Framer Framed, City of Amsterdam | Stadsdeel West, Moving Arts Project, Over het IJ, PIC Amsterdam, Podium Mozaïek, Prins Bernhard Cultuurfonds, Spoken Stories, Stichting Heesterveld, TAAK, Theaterstraat, Trans United Europe/Trans BPOC European network, Amsterdam.

Initiators of #Howareyoureallydoing: Merel Noorlander and Arthur Kneepkens have previously set up participatory urban planning projects at Theaterstraat (De Nieuwe Banne). They are currently investigating the relationship between art institutions and gentrification in a new participatory museum with the working title SAM (Social Art Museum) & SAM SIXHAVEN, in a co-production of Theaterstraat and TAAK. Assistance: Jovana Stulic.

Postercampagne #HoeGaatHetEchtMetJe
Locations (selection) postercampagne Amsterdam 2020|2021